SEO & PageSpeed
For the project of The Grand Store the focus was laid on optimizing the PageSpeed. PageSpeed is not only important for the user experience, it also improves rankings in the search engines and your conversion rate. By drastically reducing page sizes and setting up server and page caching, the page load times decreased significantly and the product pages received a boost in the rankings. Nearly all products rank in the top 1 - 5 positions for the targeted and most relevant search terms.